Health Technology · London, Ontario
EquiVox
Context
Nine out of ten adults struggle with health literacy. Fewer than a third are ever asked to repeat their instructions back. Up to eighty per cent of what a clinician says is forgotten before the patient reaches the car park. Consent gets signed. Understanding gets assumed.
EquiVox was founded by Dr. Lia Patricia Gallo-Urrego to close that gap. Thirty years of clinical practice across the United States and Latin America, advanced AI training at Harvard Medical School and MIT, and the experience of sitting on the patient side of the same conversation. The platform is a middleware layer that transforms clinical documentation into patient-ready language, verifies comprehension through structured teach-back, and records the outcome as an auditable trail.
We were brought in for the whole thing. Brand identity, the marketing site, and the product itself. A category that does not exist yet needs a name, a language and a look before it needs a landing page, so the identity work came first and everything else was built from it.
The positioning had to hold two audiences at once. A Chief Medical Officer evaluating clinical rigour, and a compliance officer evaluating the audit trail. Serious enough for a hospital procurement committee, clear enough that the idea lands in one sentence. The Comprehension OS for healthcare.
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Signal
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In Image
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Deliverables
Identity & Naming System
A full identity for a category that did not exist yet. Wordmark, palette, and a trademark architecture spanning Claros, Companion, the Comprehension Score and the Comprehension OS itself.
Website Design & Build
A multi-page bilingual marketing site built to convert two very different readers. Platform detail for clinical evaluators, operational impact for the people signing off on it.
Platform & Product Development
The product itself. Separate investor and clinician portals, comprehension scoring interface, and an enterprise dashboard built for real-time data across a patient population.
Typography
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Client Testimonial
"If understanding becomes mandatory, this becomes ubiquitous."
Dr. Lia Patricia Gallo-Urrego
Founder & CEO, EquiVox
