Why Most Rebrands Fail Before They Start
Reworking a logo isn't a strategy. The brands that actually shift perception start somewhere else entirely.
Octarine
Lab.
Articles and Press
Prototypes, write-ups, and things we're paying attention to. Some of it ships, some of it's just a note to our future selves. This is where it lives before it goes anywhere else.
Articles & Press
Press
Lucky
Marissa Stapley has been a client for years. This month the Apple TV adaptation of her novel became the number one show in a dozen countries.
Read the story
Interaction
Card Spread
Five images fan from a single stack as you scroll. Physics-light, gesture-ready — pure vanilla JS and CSS transforms, no libraries.
View experiment
Interaction
Peel Stack
Cards that flip and fly. Each peels off the stack on scroll, rotating away with JS-driven transform interpolation.
View on homepage
Press
Cogul Design Lab
A landing page and campaign materials for the furniture arm of Doo Architecture, built to carry the collection through Art Basel and Design Miami.
Read the story
System
Theme Shell
Two ambient states: Day and Dusk. One toggle. Crossfaded shell gradients, logo swaps, and localStorage persistence.
Toggle above
Interaction
Scroll Tabs
A 500vh pinned section drives a sticky panel through five sequential states. Tab clicks scroll to target position.
View on homepage
From the Lab
Design & Code
What We Learned Shipping Five Sites in Q2
Patterns repeat more than clients expect. Here's what kept showing up across five very different builds.
The Case for Slower Onboarding
Fast isn't always better. Sometimes the extra week of discovery saves months down the line.
