A community for women who love to read
The Gloss Book Club
Context
The Gloss Book Club is an inclusive global reading community founded in 2008, now spanning 120,000+ members across 15 countries and 125 chapters. When founder Erin Woodward came to us, the community had outgrown its digital presence. The brand lacked cohesion and the platform could not keep up with the scale of the operation.
We were tasked with building a complete brand identity and a digital platform capable of handling membership management, virtual event booking, e-commerce, content publishing, and chapter coordination across multiple time zones.
The brief called for something that felt genuinely warm and personal, not corporate, not generic. The Gloss community is built on real human connection, and every design decision had to reflect that. The result is a system that feels as welcoming as the book clubs themselves, built to scale without losing the intimacy that made the brand great in the first place.
Burgundy
#5C1E2E
Deep Rose
#8B4A5A
Mauve
#C4889A
Blush
#E8C4CC
Warm Gold
#C9A06A
In Image
In Motion
Impact
Global members
across 15 countries and growing
Active chapters
hosting monthly events worldwide
Countries
with dedicated local communities
Deliverables
Identity System
Complete visual identity including colour palette, typography, logo suite, and editorial brand standards
Full Platform Build
Membership management, event booking, e-commerce, content publishing, and chapter coordination in one system
Member Experience
End-to-end user journeys designed for warmth and ease, from discovery to subscription to community participation
Typography
Playfair
Lato
Client Testimonial
"From store setup to final design, every detail was handled with care. We launched with confidence and our customers felt it immediately."
Erin Woodward
Founder, The Gloss Book Club
