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Home / Work / Leslie Howard

Author & Journalist · Canada

Leslie Howard

Painting of a swirling green forest

Context

Sector

Publishing & Personal Brand

Scope

Brand Identity, Logo Design, Web Design & Build

Year

2024

Leslie Howard is a celebrated Canadian author and journalist. When she came to Octarine, she needed a digital home as considered as her writing. Warm. Authoritative. Entirely her own.

The work began with the identity. A wordmark built on restraint: letters spaced for breath, weight chosen for authority. The colour system draws from aged paper, worn leather, and soft natural light. Placing Leslie squarely in the tradition of literary craft without feeling archaic.

The resulting site serves both as a portfolio of her writing and a professional point of contact for readers, media, and speaking engagements. Clean architecture. Quiet confidence. The work always at the centre.

Noir

#161514

Warm Taupe

#8C7D72

Warm Linen

#E5DDD4

Blush

#E1CABC

Ivory

#F4F1ED

In Image

Deliverables

Brand

Identity System

Wordmark, colour palette, and brand guidelines establishing Leslie's visual voice consistently across print and digital touchpoints.

Web

Website Design & Build

A responsive author site balancing editorial character with clear information architecture. Built for readers, media, and speaking contacts alike.

Print

Press & Print Assets

Business card design and press kit materials aligned to the new identity, ready for submissions, media requests, and events.

Typography

Aa

IvyOra Display

Display & Headlines

A typeface with genuine literary character. IvyOra Display brings old-world craft and modern restraint into the same stroke, ideal for an author with a distinct and considered point of view.

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Aa

Poppins

Body & Navigation

Clean, warm, and highly legible. Poppins handles body copy and interface elements with quiet precision, keeping the focus on the writing without disappearing into the background.

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Client Testimonial

"James asked the right questions from the very first conversation. What he delivered was elegant, personal, and exactly right: a brand and a website that finally feels like me."
Leslie Howard

Leslie Howard

Author & Journalist

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