Author & Journalist · Canada
Leslie Howard
Context
Leslie Howard is a celebrated Canadian author and journalist. When she came to Octarine, she needed a digital home as considered as her writing. Warm. Authoritative. Entirely her own.
The work began with the identity. A wordmark built on restraint: letters spaced for breath, weight chosen for authority. The colour system draws from aged paper, worn leather, and soft natural light. Placing Leslie squarely in the tradition of literary craft without feeling archaic.
The resulting site serves both as a portfolio of her writing and a professional point of contact for readers, media, and speaking engagements. Clean architecture. Quiet confidence. The work always at the centre.
Noir
#161514
Warm Taupe
#8C7D72
Warm Linen
#E5DDD4
Blush
#E1CABC
Ivory
#F4F1ED
In Image

Deliverables
Identity System
Wordmark, colour palette, and brand guidelines establishing Leslie's visual voice consistently across print and digital touchpoints.
Website Design & Build
A responsive author site balancing editorial character with clear information architecture. Built for readers, media, and speaking contacts alike.
Press & Print Assets
Business card design and press kit materials aligned to the new identity, ready for submissions, media requests, and events.
Typography
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Client Testimonial
"James asked the right questions from the very first conversation. What he delivered was elegant, personal, and exactly right: a brand and a website that finally feels like me."

