Two fairs, one week, and a room full of people who look at furniture for a living.

Cogul Design Lab is the furniture and objects arm of Doo Architecture. We designed and built their landing page and the marketing materials that ran alongside it, timed to the collection showing at Art Basel and Design Miami.

The brief

Design fairs compress everything. The work is in the room for a few days, in front of an audience that has already seen a great deal of furniture that week. Whatever sits online has to do two jobs at once: hold up for someone who has just walked past the stand, and hold up for someone who never made it to Miami at all.

The work

A landing page built around the pieces rather than around the brand, letting material and form carry it. Benches in peach and chrome. Mesa in travertine and stroke. Tiestos in brillo. Spin in chrome and leather.

Alongside it, the campaign materials that pointed at the fairs and at the collection, kept consistent across every surface they appeared on.