Building Self-Optimizing Enterprises
ethicrithm
Context
ethicrithm is a cutting-edge enterprise software company dedicated to building self-optimizing businesses through ethical AI and intelligent automation. When they came to us, their existing web presence had not kept pace with their vision. The site failed to communicate the sophistication of their technology or the ambition of their mission.
We were brought in to create a bold, distinctive digital presence that would position ethicrithm as the forward-thinking enterprise partner they are. The brief was clear: this needed to look and feel unlike anything else in the enterprise AI space. No stock photography, no generic SaaS templates. Something that felt as advanced as the product itself.
Working directly from their brand guidelines, we built a site centred around their teal and burnt orange palette, using motion, editorial typography, and generous white space to create a sense of intelligence and clarity. The result is a platform that represents them with the weight their work deserves.
Primary Teal
#26484E
Burnt Orange
#BF6E1F
Secondary Teal
#1C7A8D
Light Blue
#B0CAD1
In Image
In Motion
Deliverables
Identity System
Colour palette, typography, logo usage guidelines and brand architecture
Full Build
Custom designed and developed website representing their services, values and technology
Video Production
Edited brand video content for use across the site and social platforms
Typography
Arimo
Aleo
Client Testimonial
"Every company in our space says the same things the same way. Ours doesn't. Prospects arrive already understanding what makes us different, and that used to take three meetings."
Matt Nielsen
Founder & Chief Executive Officer, ethicrithm
